Building the Customer into your Strategy
In today’s highly competitive world, understanding your customers’ expectations is the key to remaining in business.
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​Why?

In the face of increasing competition and with the buyers of professional services becoming ever more discerning, it has never been as important as now to build the strongest possible client relationships and deliver the highest possible level of service. To do this, you have to understand your Customer.

Research

BluePrint Consulting has undertaken quantitative and qualitative market and customer insight research programs for a variety of professional service firms in the AEC Industry.

Process 

We use a Proven Process as part of the BDblueprint and know how to extract the information you need to protect and strengthen your key relationships and grow your business.
​Benefits and Results:
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  • Identify the areas of your business that your customers value most.
  • Find out how to make your key client relationships as strong as possible and increase client retention.
  • Identify blind spots in your current delivery or service offering, and attract new clients.
  • Learn what your clients consider critical, providing insight you can use to beat your competitors and increase your market share.
  • Understand why your customers select your service...or your competitors' .
Why use us?
We heard it first-hand...

​Blueprint Consulting has conducted hundreds of qualitative one-on-one interviews of buyers and influencers of AEC services.

From the boiler room to the board room, customers have told us what is important to them...and what is critical to success for Architects, Engineers, and Construction Companies.
  • ​We know your business: Our processes were developed exclusively for the AEC Industry, by AEC Industry Professionals. This allows us to get to work fast and efficiently.​
  • Our processes are not just based in theory. We have decades of experience and proven success in applying customer-centric management approaches in the AEC Industry. We have worked on construction sites, on the front lines of Business Development, and in countless ‘war rooms’ creating strategies to delight customers and crush competition.
  • We help you put information to work. We use research to arm everyone in your organization to help win more, profitable work. We work alongside Leadership to help BD teams & marketing departments; guide website messaging and strategy; and guide training and deployment of strong, cohesive Seller-Doer teams.
  • We easily integrate with your planning team: We have experience working on TQM, Balanced Scorecard, Process Improvement and Six Sigma Tiger Teams; as well as EOS Toolbox and Rock Teams. We understand the Critical-to-Success information needed to make your Teams successful and seize opportunity.
​Over the last 10+ years we've conducted thousands of hours of interviews, perception studies, and value-driver research initiatives with the people and companies who make AEC buyer decisions.

What our Clients say about our results...
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"Lori Understood our business and was able to discuss with our clients what they saw in ARCO Design/Build that attracted them to use our service. 

The details of Lori's Voice of the Customer Research became the theme of our Business Development, elevator speeches, and our Seller-Doer training. 

Additionally, Lori uncovered the most important part of our unique Front End Engineering Process that our clients' value, and what differentiates ARCO from our competitors...Our marketing  focused on this from that day forward."

Rob Steigerwald, CEO
ARCO Design/Build Industrial
"We worked with other consultants in search of statements that defined our core purpose and core values. But we lacked a convincing way to connect these abstract statements with specific, outstanding outcomes for our clients.  

Recognizing this gap, Lori conducted comprehensive research. The reports she delivered provided cogent insights from our staff and customers... connecting the dots between our design ideas and their real-world outcomes.
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​Lori’s innate business sense of what makes individual practices tick, combined with her strong research methodology, make BluePrint Growth Consulting a powerful addition to any design team."
Mr. Dan Gregory, CLR Design, Inc.

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"When it come to Positioning Strategy, we recommend that our Clients engage Lori Sullivan of BluePrint Growth Consulting to be part of the team.

We have worked with Lori on several projects, and we knew that her experience, thoughtfulness and work ethic is invaluable  for consensus building and achieving results." 

Ms. Penelope Malish, Principal
​Malish & Pagonis Design

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"The Difference between BluePrint Consulting and other consultants is Lori's knowledge of the Construction Business.  

​She was able to bring real-world expertise to the table - not just theory.  She was quickly able to assess our sales efforts, make recommendation and document it in a plan.  Since Lori started to work with us we have exceeded our sales goals for 7 consecutive years."  

Steve Welte, President,
Wallworks Commercial Carpentry
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​“The Blueprint process was invaluable to our team.  Lori and her team helped us create a plan and process that can be followed by our entire team, that is scalable and will keep us accountable to our strategic plan for our company. 

​A key outcome for us was understanding what our value drivers were from our customers.  I highly recommend Lori’s Voice of the Customer research and report.”

Jessica E. Meyers, CEO
JEM Group
Construction Company
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Read More about How contractors can use Customer Research to Position their Company for Growth

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BluePrint Growth Consulting