Marketing Program Stimulates Brand Visibility
Background and Challenge:
Pancoast & Clifford worked hard for their reputation as a highly-skilled general contractor, and after two decades in the business they wanted their new website to reflect the refinement and relationships that have been a part of their success.
Approach and Recommendations:
BluePrint Consulting was engaged to capture the strategy that would guide website messaging and support the business development approach. Primary and secondary research, and employee, customer and consultant interviews were conducted to clarify their target markets and used to develop a clear value proposition and competitive positioning statement.
Results:
The clear marketing strategy gave leadership confidence to invest in a markeing program anchored by a new Website. Together with a design writer and a website and graphic design firm, a new WordPress website was developed that could be updated with confidence by the company.
Consultants: Website and Graphics- Malish & Pagonis, Writing - Fabien Communications
Pancoast & Clifford worked hard for their reputation as a highly-skilled general contractor, and after two decades in the business they wanted their new website to reflect the refinement and relationships that have been a part of their success.
Approach and Recommendations:
BluePrint Consulting was engaged to capture the strategy that would guide website messaging and support the business development approach. Primary and secondary research, and employee, customer and consultant interviews were conducted to clarify their target markets and used to develop a clear value proposition and competitive positioning statement.
Results:
The clear marketing strategy gave leadership confidence to invest in a markeing program anchored by a new Website. Together with a design writer and a website and graphic design firm, a new WordPress website was developed that could be updated with confidence by the company.
Consultants: Website and Graphics- Malish & Pagonis, Writing - Fabien Communications
