Adjacent Market Growth in the Heavy and Highway Construction Market
Background and Challenge:
An ENR top 400 ranked Contractor needed a plan to grow into new markets. With specialized Niche expertise in select vertical markets and geographies, the Leadership wanted to develop a strategy and plan to diversify their business, manage market risk and create new opportunities for employees. They turned to Blueprint Growth Consulting to help determine a target market, establish a positioning strategy and to develop a 5-year implementation plan.
Approach and Recommendations:
We conducted extensive primary research to assess growth opportunities in three adjacent markets of interest. Combined with secondary research, these insights allowed us to form a view on market size, growth potential, trends, and competitive landscapes in each of the markets of interest.
A planned and supported strategy was established, and a go-to-market process was defined for the company’s sales force. We worked with management to outline a road-map that leverages the capabilities of the company’s seller-doers as well as outline a hiring strategy for new Business Development.
Results:
With these findings, the client had a clear 5 year roadmap to guide growth, and confidence to build a leadership team and sales team for the future.
An ENR top 400 ranked Contractor needed a plan to grow into new markets. With specialized Niche expertise in select vertical markets and geographies, the Leadership wanted to develop a strategy and plan to diversify their business, manage market risk and create new opportunities for employees. They turned to Blueprint Growth Consulting to help determine a target market, establish a positioning strategy and to develop a 5-year implementation plan.
Approach and Recommendations:
We conducted extensive primary research to assess growth opportunities in three adjacent markets of interest. Combined with secondary research, these insights allowed us to form a view on market size, growth potential, trends, and competitive landscapes in each of the markets of interest.
A planned and supported strategy was established, and a go-to-market process was defined for the company’s sales force. We worked with management to outline a road-map that leverages the capabilities of the company’s seller-doers as well as outline a hiring strategy for new Business Development.
Results:
With these findings, the client had a clear 5 year roadmap to guide growth, and confidence to build a leadership team and sales team for the future.
